Helena Karlinder-Östlundh

HR Director, MECCA Brands (HRD Hot List 2019)

When Helena Karlinder-Östlundh joined MECCA Brands in 2017, she finally found a company that took a truly different approach to developing and supporting its team members, and it was love at first sight. Since then, Helena and her team have continued to implement new initiatives to preserve but also professionalise MECCA’s unique culture in the midst of continued rapid expansion. Helena brings a broad background to her HR Director role, having started her career as a consultant with strategy firm McKinsey & Company and also worked for EMI Music, Universal Music and Coles. She holds a Master’s degree in Organisational Psychology from the London School of Economics & Political Science, and has co-authored a number of articles on how to build high performance organisations.