Lucinda Gemmell

Chief People and Culture Officer, Virgin Australia (HRD Hot List 2019)

Lucinda Gemmell is the Chief People & Culture Officer for the Virgin Australia Group, joining the team in 2017. In this role, Lucinda is responsible for the Group’s people and culture strategy, talent, leadership development, organisational effectiveness, group remuneration and benefits and staff travel. Lucinda has more than 20 years of progressive HR and commercial leadership experience in Australia and Asia Pacific. Her experience includes HR leadership (Australia and Asia Pacific), Strategy Management and Business Management.  

Prior to this, Lucinda Gemmell was the General Manager People with Endeavour Drinks Group, Woolworths Ltd managing brands including Dan Murphy’s, BWS, Pinnacle Drinks, Cellarmasters, Langtons and Summergate in China. She provided leadership for Talent and Organisational Development, Leadership and Culture, Organisational Effectiveness, Learning and Development and Employment Relations.    

Lucinda previously held the roles of HR Director, Australia and Asia Pacific Supply based in Singapore with Diageo. In her role as HR Director in Australia, she led Diageo’s HR function to deliver the Australian business strategy. This role delivered significant growth in the business with a focus on talent, engagement and organisational effectiveness. Prior she held HR leadership, strategy and business management roles in Fairfax.  

 Lucinda was a finalist Young Australian of the Year (1998) in the Career Achievement category recognising achievements in executing complex change in organisations. Lucinda was awarded 2014 Australian HR Director of the Year at the Australian HR Awards.  

She holds a Master of Business Administration and a Bachelor of Arts degree in Psychology.